Head of Backstage Marketing

This role is based in Toronto with flexibility to work from home.

What You'll Do:

• Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand.
• Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion.
• Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers.
• Define clear positioning and differentiated messaging for technical B2B audiences.
• Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities.
• Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue.
• Lead event and community strategy to increase visibility and generate qualified pipeline.
• Scale marketing operations through strong planning, dashboards, and performance reporting.
• Build, mentor, and grow a high-performing, data-informed marketing team.

Who You Are:

• 10+ years of experience in B2B SaaS, growth marketing, or product marketing.
• 5+ years of experience leading and developing high-performing teams.
• Experience marketing developer tools, infrastructure platforms, or technical SaaS products.
• Understanding of engineering culture and ability to communicate with technical audiences.
• Experience owning revenue or adoption targets with measurable business impact.
• Comfortable working with data, building forecasts, and using dashboards to guide decisions.
• Ability to balance commercial thinking with strong product intuition and user-centered mindset.
• Thrives in fast-moving environments and enjoys building new approaches from the ground up.