Google
Senior Growth Marketing Manager, Google Labs and Workspace
Found: Yesterday
Senior Growth Marketing Manager, Google Labs and Workspace
About the job
The AI Growth Engine team across Google Labs and Google Workspace drives full-funnel user acquisition, onboarding, lifecycle activation, and monetization for Google's breakthrough AI products—including Pomelli, Stitch, Flow, Flow Music, NotebookLM, Antigravity, and Google Workspace with Gemini. Operating as an AI-native growth pod, we combine rigorous experimentation, product telemetry, and agentic automation to turn early product innovation into sustained global adoption.
As a Senior Growth Marketing Manager, Owned & Operated (O&O), and Site Growth Marketer (L6) for AI Growth, you will own the high-impact owned channels that convert visitors into active users and power users across Google Labs (Pomelli, Stitch, Flow, Flow Music, NotebookLM, Antigravity) and Google Workspace (Gmail, Workspace Monetization, Gemini cross-product adoption). You will reimagine how lifecycle marketing and web optimization operate at Google—replacing multi-week manual campaign cycles with AI-native, API-driven workflows in Jetski and Antigravity that ingest behavioral telemetry, generate tailored creative variants, synclanding page treatments, and dispatch personalized GNP/Chime outreach in minutes.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $171000 - $247000 (USD) + 20% bonus target + equity + benefitsLearn more about benefits at Google.info_outline
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA; New York, NY, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in lifecycle marketing, CRM, Conversion Rate Optimization (CRO), web growth, or product growth marketing.
- Experience running multi-trigger email and push notification programs alongside web A/B testing and landing page optimization.
- Experience partnering with Product, Engineering, and Data Science teams to execute data-driven growth experiments.
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience in consulting and working with behavioural marketing data.
- Experience with marketing and sales operations, financial analytics, or other related analytical experience.
- Experience scaling both 0-to-1 consumer/creator AI products and massive-scale B2B/prosumer SaaS ecosystems like Google Workspace.
- Direct experience with Google's internal owned-channel stack, including Google Notification Platform (GNP), Chime, Mendel web experimentation, Google Search Console (GSC), and Brightspot/CMS workflows.
- Demonstrated ability to use AI orchestration tools (Jetski, Antigravity, Gemini models) to automate copy generation, template assembly, QA, and campaign dispatch.
Responsibilities
- Own Strategy, architecture, and execution of full-funnel Owned and Operated growth programs—spanning lifecycle email, mobile/in-app push notifications, web properties, and in-product growth surfaces. Build, productionize, and scale behavioral CRM programs, leveraging Jetski and GNP APIs/F1 tables to compress build-to-send times.
- Lead site Conversion Rate Optimization and landing page experimentation using Mendel and CMS platforms—ensuring alignment between incoming and destination web experiences. Partner with Product and Engineering teams to design cross-product growth loops.
- Establish guardrails for owned channels—automating audience opt-in verification, frequency capping, EEA/DMA compliance checks, and holdback/control arm configuration prior to launch.
- Direct contractor execution across email coding, CMS publishing, and localization while scaling AI-assisted copy and asset generation.
- Track and report on owned-channel velocity and business impact—including visitor-to-signup CVR, DAU/MAU activation lift and incremental business growth—to executive leadership.
