Senior Product Marketing Manager, Inbound Acquisitions, Ads Marketing

This role is based in Singapore.

Responsibilities:

• Own Asia-Pacific (APAC) acquisitions audience strategy and messaging for all Inbound Channel touch points.
• Drive cross-acquisitions channel orchestration and hyperpersonalization.
• Build APAC creative strategy and manage paid media campaigns for Google Ads.
• Optimize marketing campaigns towards Lifetime Value (LTV) goals.
• Innovate and test across channels for business impact.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of marketing experience across various fields.
• 2 years of experience managing teams.

Preferred qualifications:

• Experience analyzing performance data and developing marketing plans.
• Experience managing multi-market campaigns and media budgets.
• Excellent campaign development and program management skills.