TikTok Shop - Brand Strategy & Marketing Manager

This role is based in Los Angeles.

Compensation:

$106400 - $273600 annually

Responsibilities:

• Define and evolve TikTok Shop’s brand positioning and narrative.
• Build and execute integrated marketing campaigns from strategy to launch.
• Develop communication channels across social media and manage external agencies.
• Monitor brand health and user advocacy metrics.

Qualifications:

• Bachelor’s degree in Business, Marketing, Data Science, or related field.
• 5+ years of experience in marketing or related roles.
• Experience in content-driven e-commerce marketing preferred.
• Strong analytical skills and project management abilities.