TikTok Shop - B2B Marketing Manager, EU

This role is based in Paris, France.

Responsibilities:

• Support European teams to recruit high-value sellers and creators.
• Create toolkits and onboarding materials for merchants and agencies.
• Coordinate B2B lead generation events across Europe.
• Track KPIs and provide performance recommendations.
• Collaborate with local teams to align messaging and strategies.

Qualifications:

• 3–5 years in B2B marketing, preferably in e-commerce or social commerce.
• Strong understanding of TikTok and online retail trends.
• Fluency in multiple European languages.
• Proven track record in data-driven marketing.