TikTok Shop - B2B Marketing Manager, EU

This role is based in Munich, Germany.

Responsibilities:

• Support European teams to recruit high-value sellers and creators.
• Create toolkits and onboarding materials for merchants.
• Coordinate B2B lead generation events across Europe.
• Track KPIs and provide performance recommendations.
• Collaborate with local teams for aligned messaging.

Qualifications:

• 3-5 years in B2B marketing, preferably in e-commerce or social commerce.
• Strong understanding of TikTok and online retail trends.
• Fluency in multiple European languages (German, French, Italian, Spanish).
• Creative and analytical mindset with data-driven achievements.