TikTok Shop - B2B Marketing Manager, EU

This role is based in Madrid, Spain.

Responsibilities:

- Support European teams to recruit high-value sellers and creators.

- Create toolkits and content to empower merchants and agencies.

- Coordinate B2B lead generation events across Europe.

- Track KPIs and provide performance recommendations.

- Collaborate with local teams to align messaging and strategies.

Qualifications:

• 3-5 years in B2B marketing, preferably in e-commerce or social commerce.
• Fluent in multiple European languages (German, French, Italian, Spanish).
• Strong communication skills and analytical mindset.