TikTok
Senior Product Marketing Manager, Performance Advertising (Travel)
Found: Today
This role is based in New York.
Compensation:
$128,000 - $290,160 annually
Responsibilities:
- Own go-to-market strategy for performance advertising solutions designed for Travel advertisers.
- Partner closely with Sales, Product, and regional GTM teams to understand Travel advertiser needs.
- Develop positioning, messaging, and sales narratives that connect platform capabilities to Travel-specific performance goals.
- Enable Sales teams through playbooks, training, and objection handling.
- Lead advertiser onboarding and enablement programs.
- Track adoption, usage, and performance impact of Travel advertising solutions.
Qualifications:
- 4+ years of experience in product marketing or performance marketing.
- Direct experience working with Travel or Entertainment advertisers.
- Strong understanding of performance marketing concepts.
- Excellent cross-functional communication skills.