TikTok

Senior Product Marketing Manager, Performance Advertising (Travel)

New York

Found: Today

This role is based in New York.

Compensation:

$128,000 - $290,160 annually

Responsibilities:

  • Own go-to-market strategy for performance advertising solutions designed for Travel advertisers.
  • Partner closely with Sales, Product, and regional GTM teams to understand Travel advertiser needs.
  • Develop positioning, messaging, and sales narratives that connect platform capabilities to Travel-specific performance goals.
  • Enable Sales teams through playbooks, training, and objection handling.
  • Lead advertiser onboarding and enablement programs.
  • Track adoption, usage, and performance impact of Travel advertising solutions.

Qualifications:

  • 4+ years of experience in product marketing or performance marketing.
  • Direct experience working with Travel or Entertainment advertisers.
  • Strong understanding of performance marketing concepts.
  • Excellent cross-functional communication skills.

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Stanislav Prigodich

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