TikTok

Product Marketing Manager, Targeting

New York

Found: Today

This role is based in New York.

Compensation:

$108,000 - $168,000 annually

Responsibilities:

- Owner of TikTok's automated targeting solutions and supporting other demographic and advanced targeting products.

- Define and execute the go-to-market strategy for TikTok's Targeting and Audience products.

- Develop thought leadership around key product launches and respond to industry developments.

- Partner closely with Sales and regional PMM teams to understand user pain points and prioritize solutions.

Qualifications:

  • 5+ years of product marketing or product management experience with digital ad products.
  • Strong knowledge of Targeting and Audience solutions and both TikTok and competitor Ads Manager products.
  • Excellent communication, presentation, and analytical skills.

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