Product Marketing Manager, Scaled Growth, EUI

The Scaled Growth team owns the product strategy and operations tailored to agency, channel sales and vendor sales businesses. By identifying introduce targeted advertising products and industry best practices to both new and existing advertisers, agency and channel sales partners. We analyze and deeply understand our regional agency partners and their advertisers, and own the regional product strategy and GTM operations.

We are looking for an experienced Product Marketing professional with a strong background in media to lead go-to-market strategy and drive product adoption for TikTok’s advertising solutions in Europe. This role sits within the Scaled Growth Team and focuses on accelerating the Key product penetration, validating product-market fit, and drive revenue growth of TikTok’s ads products through the agency ecosystem.

In this role, you will work closely with agency sales teams, agency partners, and global product stakeholders in a fast-paced, high-growth environment. You will be responsible for understanding the agency landscape, identifying opportunities to scale product adoption through agencies, and shaping go-to-market strategies that unlock incremental ads revenue. The ideal candidate is highly self-motivated, strategic, data-driven, and able to influence cross-functional partners effectively.