TikTok
Product Marketing Manager, Performance Advertising (Travel)
Found: January 23, 2026
This role is based in Singapore.
Responsibilities:
Own go-to-market strategy for performance advertising solutions designed for Travel advertisers, focusing on driving bookings, revenue, and repeat customer value.
Partner closely with Sales, Product, and regional GTM teams to design solutions that support closed-loop performance outcomes.
Develop positioning, messaging, and sales narratives that connect platform capabilities to Travel-specific performance goals.
Qualifications:
- 4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
- Direct experience working with Travel, Entertainment, or Commerce advertisers.
- Strong understanding of performance marketing concepts.
- Fluency in English and high-level proficiency in Chinese.