Marketing Manager, Performance & Insights - TikTok Operations

Location: New York

Compensation:

$99,200 - $182,400 annually

Responsibilities:

• Develop and execute full-funnel performance marketing strategies.
• Analyze creator marketing campaigns for actionable insights.
• Design A/B testing frameworks to evaluate marketing effectiveness.
• Refine audience segmentation strategies for personalized campaigns.
• Contribute insights into media planning and execution.

Qualifications:

• Bachelor’s degree in Marketing or related field.
• 5+ years of experience in marketing analytics or performance marketing.
• Proficiency in data tools (SQL, Tableau).
• Strong communication skills for presenting insights.