Global Experiential Marketing Manager, GIMC GBM - GBS

The Global Business Marketing (GBM) team champions TikTok in the B2B landscape, showing advertisers and sales teams how TikTok's creative ecosystem drives real business results. We build the stories, education, and go-to-market programs that sellers use to deepen client relationships across markets. Working with brands of all sizes, we also bring campaigns to life through creative ideation, brand and event strategy, and the design and production of TikTok for Business marketing, so advertisers can create content that connect with audiences. Trends, consumer behavior, and advertising formats all move quickly on TikTok. The challenge is turning what makes the platform engaging into solutions that are creative, measurable, and scalable across very different markets, without making the experience feel like traditional advertising. You will shape how the market understands TikTok as a business platform, and help brands show up authentically on it. The vision of the Global Integrated Marketing Communications (GIMC) Team within Global Business Marketing (GBM) is to create a global brand that amplifies our mission and establishes TikTok as a unique and critical investment for the industry we serve. Fostering best in class creative work on our platform, inspiring the industry through storytelling and showcasing our unique business brand at scale is the core focus of our collective team. Our purpose is to inspire, educate and unlock the possibilities on TikTok for the marketing community and businesses of all sizes. The Experiential Marketing Manager owns end-to-end program leadership for TikTok’s most complex global B2B tentpole moments, currently anchored by Cannes Lions. This role owns the full program from building awareness and demand ahead of the event, through strategy, creative development and execution, to post-event follow-up and measuring results. This person is the overall program owner, bringing together strategy, creative, events, marketing, sales and other partners to ensure every part of the program works together and delivers against its goals. While the role has deep ownership of the event experience and production, the responsibility extends beyond the event itself to the full audience journey and what happens before and after the moment. In addition, this role oversees the production engine for the broader global events portfolio, helping establish the processes, partners and standards that allow the team to deliver high-quality work efficiently and consistently.