B2B Marketing Manager, Partnerships - TikTok Shop UK

This role is based in London, UK.

Responsibilities:

The TikTok Shop UK B2B Marketing Manager will shape the brand's narrative and ensure consistent messaging across B2B partners. Responsibilities include:

• Developing and implementing a B2B marketing strategy based on business value propositions.
• Creating a marketing activity calendar for webinars, workshops, and other events.
• Developing digital content strategies aligned with marketing objectives.
• Coordinating content production and ensuring alignment with brand guidelines.
• Monitoring content performance across key metrics.

Qualifications:

Minimum qualifications include a Bachelor's degree in Business or Marketing, proven experience in B2B marketing strategies, and strong project management skills. Preferred qualifications include e-commerce experience and expertise in content creation tools.