Head of Consumer Marketing, Link

This role is remote in the United States.

Compensation:

$224,000 - $336,000 per year

What you'll do:

Set the vision and manage execution of Link’s integrated consumer marketing strategy across all marketing touchpoints. Manage a small team, define target market segments, and allocate marketing budget while reporting on ROI.

Responsibilities:

• Set the vision and manage execution of Link’s integrated consumer marketing strategy.
• Manage a small team of marketers and make critical hires.
• Define target market, segments, and addressable audience.
• Allocate marketing budget and report on its ROI.
• Collaborate with product and marketing teams to shape campaign messaging.
• Guide creative teams with customer insights.

Who you are:

• 15+ years of experience in tech marketing, with 10+ years in B2C marketing.
• Experience running high-profile campaigns across diverse channels.
• Strong leadership skills with a proven ability to influence teams.
• Experience owning a marketing budget.
• Fluency with engagement platforms such as Braze.