Consumer Lifecycle Marketing Manager

Location:

Remote in United States

Compensation:

$138,500 - $207,800 per year

Responsibilities:

• Develop and optimize lifecycle campaigns across multiple channels (email, in-app, push, SMS).
• Analyze consumer behavior to enhance product usage and reduce churn.
• Collaborate with various teams to align marketing initiatives with business goals.
• Implement A/B testing strategies to improve campaign performance.

Requirements:

• 7+ years in a technology company, with 4+ years in consumer lifecycle marketing.
• Proficient in marketing automation tools, especially Braze.
• Experience with A/B testing and user research methodologies.