Vertical Marketing Lead

This role is based in San Francisco with a hybrid model of three days in the office. We offer relocation support if you’re moving to the Bay Area.

Compensation:

$302K + Offers Equity

Responsibilities:

• Define go-to-market strategy for education and government.
• Own messaging and positioning to resonate with decision-makers.
• Create high-impact content including playbooks and campaigns.
• Gather customer insights and translate feedback into better programs.
• Launch vertical-specific initiatives to generate interest.
• Collaborate across the business to integrate vertical context.

Requirements:

• Fluency in product marketing.
• Experience creating high-level content.
• Strong cross-functional collaboration skills.
• Ability to balance strategy and execution.
• Customer-centric approach.