Sr Growth Product Marketing Manager

We are seeking a Sr Growth Product Marketing Manager to help drive discoverability and adoption of Copilot in the Microsoft 365 apps including Word, Excel, PowerPoint, Outlook, and OneDrive. In this role, you will shape how customers discover, understand, and build habits around AI-powered experiences by partnering across marketing, product, and engineering teams. You will define and optimize the end-to-end customer journey across in-product promotions and out-of-product touchpoints to help customers realize value from Copilot more quickly.

Customer journeys:

• Map current customer journeys develop a north-star journey framework to drive discoverability and adoption of Copilot across in-product and out-of-product touchpoints.

Content strategy:

• Partner with product marketers to define the right content strategy across formats and surfaces, including value-driven and scenario-based content, tips, and deeper learning experiences.
• Build a test-and-learn plan to determine what drives customer understanding and adoption, and iterate based on performance data and feedback.

Product-led growth:

• Partner with product teams to create scalable discovery and education experiences within the product, including first-run experiences, interactive onboarding, tooltips, and other structured learning moments.

Optimization and analysis:

• Define hypotheses and success metrics, prioritize opportunities across surfaces, and partner with engineering and channel marketing teams to launch, measure, and refine content, formats, and placements.

Customer experience infrastructure:

• Build scalable systems that connect customers directly to relevant product experiences and Copilot prompts, helping shorten time to value.
• Explore new ways to deliver more contextual and relevant guidance throughout the customer journey.
• Monitor, analyze, and report on KPIs to measure success and inform future strategy.

Required Qualifications

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.