Microsoft

Senior Integrated Marketing Manager

United States, Washington, Redmond + 3 more

Found: Today

Overview

Microsoft Security is looking for a Senior Integrated Marketing Manager to build and lead a new community-first marketing motion across creator partnerships, Reddit engagement, and creative video moments. This person will help Microsoft Security show up more authentically in the places where security practitioners, developers, technical leaders, and influential communities already spend time. This role sits at the intersection of integrated marketing, creator/community strategy, social storytelling, engineering leader enablement, and platform-native content. The ideal candidate can translate complex security topics into clear, credible, and engaging stories while building repeatable programs that make Microsoft Security feel more human, useful, and relevant.

Responsibilities
  • Build and manage an always-on creator community for Microsoft Security, including creator identification, briefing, content planning, performance measurement, and ongoing relationship management.
  • Develop Microsoft Securityโ€™s Reddit strategy, identifying priority subreddits, conversation opportunities, engagement models, and ways for engineering/product leaders to participate authentically.
  • Enable engineering leaders and SMEs to embed in target subreddits -Support creative video moments tied to launches, events, research, cultural/security trends, executive narratives, and social/community activations.
  • Shape video concepts, briefs, edits, hooks, captions, and platform-native creative approaches that make technical security topics engaging and shareable.
  • Monitor community sentiment, emerging narratives, audience questions, and creator/content performance to inform future messaging and strategy.
  • Build repeatable operating models, guardrails, and measurement frameworks for creator, Reddit, and video programs.
Qualifications

Required/minimum qualifications

  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), marketing strategy, business planning, or related work experience OR equivalent experience.

Additional or preferred qualifications

  • Experience in integrated marketing, community marketing, creator/influencer marketing, social strategy, content strategy, product marketing, or a related field.
  • Experience developing programs or campaigns for technical, developer, IT, cybersecurity, or B2B audiences.
  • Ability to translate complex technical concepts into clear, audience-first storytelling.
  • Experience working cross-functionally with product, engineering, communications, social, legal, creative, agency, or executive stakeholders.
  • Project management skills, including the ability to build new programs, manage ambiguity, align stakeholders, and deliver on tight timelines.
  • Excellent written and verbal communication skills.
  • Experience with cybersecurity, cloud, AI, developer tools, technical communities, Reddit, creator programs, short-form video, or executive/engineering thought leadership.

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