Product Marketing Manager, Threads

Location: New York, NY

Compensation:

$241,925/year to $258,720/year + bonus + equity + benefits

Responsibilities:

• Partner with product management and engineering to define and shape a multi-year investment strategy and roadmap.
• Envision and execute go-to-market plans for Threads, collaborating across teams to launch and scale products.
• Surface & synthesize qualitative & quantitative insights that shape marketing and product direction.
• Understand and evangelize for the needs of creators, identifying gaps and opportunities to better serve the audience.
• Influence the development of products and features that help creators grow and create content.

Minimum Qualifications:

• 5 years of experience in product marketing or a related field.
• Experience launching and driving adoption for new products and services.
• Understanding of marketing funnels and optimization strategies.
• Ability to convey ideas to end users and engineering teams.
• Experience developing marketing strategies using quantitative and qualitative insights.