Meta
Marketing Manager, Wearables (India)
Found: Today
This role is based in Mumbai, India.
Responsibilities:
- Define multi-quarter market strategy and culturally resonant narratives for India.
- Lead end-to-end Go-To-Market for product launches.
- Establish creative strategy and oversee execution with external agencies.
- Own media strategy and budget allocation across marketing channels.
- Collaborate with retail and partners to enhance in-store experiences.
- Monitor business health and escalate critical issues to leadership.
- Manage budget planning and ROI prioritization.
Minimum Qualifications:
- 12+ years of experience in integrated marketing or product marketing.
- Proven ownership of market-level strategy and execution in India.
- Experience with media strategy and performance management.
- Strong creative strategy and agency management skills.
- Cross-functional leadership experience.
Preferred Qualifications:
- Experience with AI tools for workflow optimization.
- Marketing experience with hardware/devices.
- Experience with India retail programs and partner GTM strategies.
