Integrated Marketing Manager, Reality Labs

This role is based in Los Angeles, CA with additional locations available.

Compensation:

$152,000/year to $213,000/year + bonus + equity + benefits

Responsibilities:

• Apply analytical rigor and audience understanding to develop effective marketing plans.
• Collaborate with Product Marketing, Product Management, Sales, and Insights to translate business objectives into marketing strategy.
• Deliver cross-channel marketing programs including strategy, execution, optimization, analysis, and reporting.
• Develop an understanding of audience personas and behaviors across products.
• Create innovative briefs to reach target audiences and achieve business goals.
• Partner with various teams to identify opportunities for integrated marketing campaigns.
• Track campaign performance and provide data-backed insights for optimization.

Minimum Qualifications:

• 10+ years of experience in managing large scale consumer campaigns.
• Understanding of consumer dynamics and experience utilizing research for actionable insights.
• Experience working with media and creative agencies.
• Proven ability to build collaborative partnerships across teams.
• Experience in consumer product categories such as technology and wearables.

Preferred Qualifications:

• Experience driving customer acquisition and revenue growth through media strategies.
• Experience with developing or emerging brands with multiple products.
• E-commerce and retail experience in consumer electronics.