Integrated Marketing Manager, Reality Labs

This role is based in Los Angeles, CA, with additional locations in Burlingame, CA and New York, NY.

Responsibilities:

• Apply analytical rigor and audience understanding to deliver effective marketing plans.
• Translate business objectives into marketing strategies in collaboration with Product Marketing, Sales, and Insights.
• Deliver cross-channel marketing programs, including strategy, execution, optimization, and analysis.
• Develop audience personas and create innovative briefs to reach target audiences.
• Track campaign performance and provide data-backed insights.

Minimum Qualifications:

• 10+ years of experience in managing large-scale consumer campaigns.
• Experience utilizing consumer research and data to drive marketing strategies.
• Demonstrated experience working with media and creative agencies.
• Strong leadership and communication skills.
• Experience in consumer product categories, especially in technology and wearables.

Preferred Qualifications:

• Experience driving customer acquisition through digital and traditional media strategies.
• E-commerce and retail experience in consumer electronics.