Integrated Marketing Manager, Meta Horizon

Location: AR/VR

Compensation:

$124,000/year to $178,000/year + bonus + equity + benefits

Responsibilities:

• Lead large-scale go-to-market initiatives partnering with cross-functional teams.
• Develop brand positioning and messaging frameworks.
• Drive development of creative toolkits for consistent execution across channels.
• Partner with analytics and channel owners to execute a rapid test-to-scale model.
• Apply insights to inform the brand’s participation in key events and initiatives.

Minimum Qualifications:

• 6+ years of experience in integrated marketing or growth marketing.
• Experience driving growth marketing for a mobile app or games business.
• Practical experience in brand positioning and messaging.
• Experience developing performance creative in partnership with growth teams.
• Proven cross-functional collaboration skills.

Preferred Qualifications:

• Experience with UGC/creator ecosystems or social gaming platforms.
• Experience launching new products from 0 to 1.