EMEA Business Messaging Marketing Lead

This role is based in London, UK.

Responsibilities:

• Develop and refine a comprehensive marketing strategy for business messaging across EMEA.
• Drive marketing initiatives across the funnel, including integrated marketing campaigns and sales enablement materials.
• Establish KPIs and metrics for marketing activities and optimize strategies based on data-driven insights.
• Collaborate with product, sales, partnerships, and communication teams for effective go-to-market strategies.
• Stay updated on industry trends and position Meta as a thought leader.
• Manage marketing budgets effectively.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of experience in enterprise marketing with a focus on B2B software, SaaS, or technology solutions.
• Experience developing and executing successful enterprise marketing strategies.
• Understanding of enterprise sales cycles and challenges of marketing to large organizations.
• Proven communication and collaboration skills.
• Analytical skills and a data-driven approach.

Preferred Qualifications:

• Experience with marketing business messaging platforms or AI solutions.
• Familiarity with Meta's products and ecosystem.
• Experience thriving in a rapidly evolving environment.
• Evidence of exploring AI and messaging potential in business communication.