Google
Strategic Partner Manager, Influencer Marketing Agencies and Platforms, YouTube
Found: Today
Strategic Partner Manager, Influencer Marketing Agencies and Platforms, YouTube
About the job
We power the voices that shape the world! In this role, you will serve as a critical thought-leader for YouTube and the influencer marketing ecosystem. This role requires a deep understanding of the influencer landscape, YouTube’s role in growing and shaping the landscape, and a passion for fostering mutually beneficial partnerships with influencer marketing agencies. You will identify industry trends, gather engaged intelligence, and provide guidance to internal teams to scale brand agreements on YouTube. Your role requires strong relationship-building skills, thinking, and the ability to navigate cross-functional collaborations.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $140000 - $204000 (USD) + 15% bonus target + equity + benefitsLearn more about benefits at Google.This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Los Angeles, CA, USA.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 7 years of experience in business development, partnerships, creator-services (or other creator-driven industries), creator commerce industries or a related role.
Preferred qualifications:
- Project management experience; ability to manage multiple time-sensitive projects simultaneously with high attention to detail.
- Experience in the influencer marketing industry, with expertise in agency dynamics and the creator landscape, including YouTube or short-form video.
- Experience in negotiating agreements and effective execution of agreements.
- Ability to analyze complex data sets to develop actionable insights that drive outcomes for external partners.
- Excellent relationship-building, communication and presentation skills; ability to influence internal and external executives and align cross-functional stakeholders around shared goals.
- Excellent problem-solving skills with a track record of proactively identifying opportunities to improve operational processes.
Responsibilities
- Develop, plan and implement projects and initiatives to grow the value of brand agreements for creators on YouTube, including structured educational and training programs for influencer marketing agencies to maximize the value of YouTube.
- Negotiate agreements and cultivate strategic partnerships with key leaders within influencer marketing agencies and SaaS platforms.
- Manage day-to-day operations and partner relationships, fielding and prioritizing incoming requests and creating periodic reports (external and internal) on partner performance.
- Produce analyses and recommendations to optimize performance as part of regular review cycle with managed partners.
- Work cross-functionally with multiple teams from YouTube and the Global Business Organization, across Product, Go-To-Market, Sales, Marketing, Communications, Legal and Operations to bring the right solutions to key partners.
