Senior Social Marketing Manager, Education Marketing

Responsibilities

• Develop and execute a global social marketing strategy across multiple platforms aligned with Education priorities.
• Lead social-first campaign creation, social copy, channel programming, and paid social acceleration across segments (e.g., student and educator segments).
• Establish social analytics, social listening, performance attribution frameworks, and A/B testing to continuously optimize engagement.
• Build creator, influencer, and ambassador strategies to co-create short-form video content that expands organic reach.
• Manage specialized social agencies, community managers, and cross-functional teams to ensure community moderation, brand safety, and execution.