Senior Product Marketing Manager, Ads Marketing

Location: San Francisco, CA, USA; Mountain View, CA, USA

Compensation:

$165,000-$245,000 + bonus + equity + benefits

Responsibilities:

• Develop and execute a comprehensive paid social media strategy across key platforms.
• Design, build, and scale a paid social lead generation engine.
• Manage paid social campaigns from budget allocation to performance optimization.
• Establish a measurement framework to track performance and ROI.
• Collaborate with Sales leadership to align on lead quality and business outcomes.

Minimum Qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in social media marketing or related fields.
• Experience leading social media channels and strategies.

Preferred Qualifications:

• Experience in developing paid social strategies impacting sales pipeline.
• Familiarity with marketing automation and CRM platforms (e.g., Salesforce, Marketo).
• Understanding of paid social platforms and performance measurement.