Product Marketing Manager, Retail Ads, Agentic Commerce

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager (PMM) for Retail Ads, you will stand at the exciting intersection of product innovation, retail industry trends, and storytelling as we shape the future of agentic commerce. In this role, you will help reinvent how ads are utilized by retailers worldwide.

Our PMMs are the ultimate marketing product experts, possessing the unique ability into highly technical product design documents (PRDs) with Product Managers, and translate that complexity into clear, accessible, and engaging value propositions. You will bring a "maker's mentality" to the team—approaching issues with direct curiosity, building tangible assets, and proactively exploring how to leverage AI tools to scale your impact and optimize Go-to-Market (GTM) workflows.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing, product management, or a related field.
• Experience working within the retail, e-commerce, or digital advertising technology landscape.

Preferred qualifications:

• Outstanding ability to build trust, work across functions and geographies, and influence partners at all levels (including Director and above).
• Strong creative intuition with a high bar for design and copy; a natural storyteller who delivers flawless written and verbal communications.
• Proven track record of shaping business roadmaps and marketing plans through deep shopper understanding and actionable recommendations.
• Passion for emerging technology, with a proactive desire to leverage AI tools for workflow efficiency.

Responsibilities

• Define, execute, and scale the GTM strategy for new Google Ads features, formats, and platform capabilities. Lead the creation of positioning, value propositions, and external messaging.
• Partner closely with Product Management, Engineering, UX, Sales and PR to align product development with market needs and coordinate global launch plans.
• Conduct quantitative and qualitative research to identify customer pain points, industry trends, and engaged threats. Synthesize these insights into actionable feedback for product teams.
• Develop external collateral, presentations, case studies, and training materials to enable global sales and partner teams.
• Establish key performance indicators (KPIs) for product adoption and usage, analyzing performance data to optimize ongoing marketing campaigns and product-led growth initiatives.