Google
Marketing Manager, Global Scaled Agency, Third-Party Marketing
Found: Today
Marketing Manager, Global Scaled Agency, Third-Party Marketing
About the job
Businesses around the world rely on advertising agencies and partners to help them navigate the digital landscape, reach customers, and grow. As digital advertising evolves rapidly with AI, the Global Scaled Agency/Third-Party Marketing team supports this growing ecosystem of agencies and partners as they drive meaningful results for the businesses they serve.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in partner marketing, B2B marketing, digital media, or advertising technology.
- Experience executing marketing programs, multi-channel campaigns, or go-to-market initiatives.
- Experience managing cross-functional projects and work streams with internal and external stakeholders.
Preferred qualifications:
- Experience working in one or more of the following: growth, product, brand, social, or partner marketing or research.
- Experience in consulting and working with behavioural marketing data.
- Experience utilizing AI productivity tools to solve complex problems and streamline business or development workflows.
- Experience developing B2B narratives, educational collateral, and partner or sales enablement toolkits.
- Experience analyzing campaign performance metrics, partner feedback, and market insights to measure impact and improve programs.
- Familiarity with the advertising agency and partner landscape, digital advertising platforms, and how AI is transforming digital marketing, with the ability to grow in a fast-paced, evolving environment.
Responsibilities
- Plan, launch, and scale global marketing programs and partner recognition initiatives across a various ecosystem of advertising agencies and partners.
- Collaborate with Marketing, Product, Sales, and regional teams to align go-to-market rollouts, streamline partner experiences, and deliver cohesive global launches.
- Create and distribute scalable marketing collateral, pitch materials, and enablement toolkits that help partners adopt Google's advertising solutions.
- Monitor program performance, partner engagement metrics, and ecosystem trends to surface actionable insights and continuously improve scaled marketing initiatives.
- Execute integrated marketing campaigns, partner-facing communications, and digital experiences across channels (e.g., web, email, events) to drive program awareness and engagement.