Data Scientist, Marketing

This role is based in Dublin, Ireland.

Responsibilities:

• Support media strategy, measurement, and optimization with a focus on Marketing Mix Models (MMMs).
• Collaborate with internal teams on advanced analytics, experimentation, and modeling.
• Identify effective predictors of performance for successful media plans.
• Develop evaluation frameworks for large-scale models and investigate anomalies.

Minimum qualifications:

• Master's degree or equivalent in a quantitative discipline.
• 3 years of experience in analytics, coding (Python, R, SQL), and working with marketing data.

Preferred qualifications:

• Experience with marketing mix modeling and Geo Experiments.
• Understanding of Bayesian approaches and modeling frameworks.