Senior Growth Copywriter

This role is based in Melbourne, VIC, Australia, with a hybrid working model allowing for both remote and onsite collaboration.

Responsibilities:

• Lead concept development and write high-converting copy for paid campaigns across platforms like YouTube, Meta, and TikTok.
• Own the full performance creative loop including brief, script, production collaboration, and post-launch analysis.
• Partner with designers and videographers to bring creative ideas to life.
• Analyze campaign performance and generate actionable insights.
• Establish a testing cadence for messaging and formats in collaboration with media buyers.
• Enhance team creativity through knowledge-sharing and active participation in brainstorming sessions.

Requirements:

• 5+ years of copywriting experience with a focus on performance marketing.
• Proficient in data analysis and creative strategy formulation.
• Experience writing across various formats including video scripts and static ads.
• Strong creative opinions and a collaborative mindset.

About the Team:

Join Canva's Growth Marketing Group, a performance-focused team dedicated to creating effective ads and continuously improving through data analysis.