Field Marketing Manager - 12 Month Contract

Description

What you'd be doing in this role

As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. At the moment, this role is focused on:

• Building a genuine partnership with Sales, close enough that your regional GTM plays are shaped with them, not handed to them, and translate directly into aligned account strategies, movement through pipeline, and closed deals
• Owning the strategy behind field and regional marketing, not just the delivery: building multi-channel plans that combine in-person experiences, digital campaigns, content, and account-based engagement to move enterprise target accounts through the funnel (events are one tool in the plan, not the whole plan)
• Digging into pipeline, program, and campaign performance data yourself, using dashboards and attribution to shape where you invest and prove out what's working, rather than waiting on someone else's readout
• Translating global campaigns, customer stories, product priorities, and sales motions into localized, account-relevant strategies for enterprise audiences in the US market, with Canada and Latin America experience a plus
• Coordinating brand, content, customer marketing, product marketing, and lifecycle teams so every field program lands as one cohesive campaign, not a set of disconnected activations
• Running the operational side with rigor: budgets, vendors, timelines, and execution quality across events, webinars, executive programs, and partner activations
• Working independently and switching comfortably between strategic planning and hands-on delivery, without needing a large team or heavy direction to get things done

You're probably a match if

• You have real, specific proof that your partnership with Sales produced aligned strategies that moved pipeline and helped close deals, not just that you "worked closely with" or "aligned with" Sales
• You've owned regional or field programs (not just supported them) and can point to named programs and, ideally, quantified pipeline or revenue impact
• You're energized by data: you dig into dashboards and attribution to make decisions and prove impact, not just to build a recap deck afterward
• You've built marketing strategies, plans, and multi-channel campaigns, beyond running events and webinars
• You've worked within ABM frameworks for enterprise accounts, from account selection through tailored engagement
• You can coordinate across brand, content, product marketing, lifecycle, and customer marketing to deliver one coordinated campaign, not a series of handoffs
• You're equally comfortable setting strategy and executing hands-on, and don't need a lot of oversight to get from plan to delivery
• You have demonstrated experience in the US market (Canada and Latin America experience is a genuine plus, not a substitute)
• You have 8+ years of experience in a similar role, ideally at a high-growth SaaS or tech company

About the team

You'll be joining Canva's Field Marketing team, bringing our brand and product to life in the real world. As part of Canva's Global B2B Marketing group, we work with Sales, Customer Success, Product Marketing, Content, Brand, Lifecycle, and Experiential to design programs that reach our most valuable audiences and influence the full revenue funnel, from net-new demand to pipeline acceleration and expansion.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Check out lifeatcanva.com for more info.

Join the team redefining how the world experiences design.