Senior Integrated Growth Marketing Lead

The Community You Will Join:

Growth Marketing at Airbnb sits at the intersection of marketing, product, engineering, and data — responsible for identifying and delivering scalable growth across markets and business lines.

The Incubations Growth Marketing team focuses on Airbnb's most strategic emerging bets — Services, Experiences, Loyalty, and what comes next. Services is one of Airbnb's most ambitious new businesses: distinct unit economics, a uniquely broad audience, and no established playbook. You will be the growth marketing engine behind it.

The Difference You Will Make:

You will own the growth marketing strategy and execution for Services end-to-end — operating like a founder inside Airbnb. You'll set the performance roadmap, manage growth marketing channel experts, and partner with business, product, supply, and finance leadership to turn ambiguous strategy into measurable, compounding impact.

What you will do:

• Own the Services growth marketing strategy and integrated plan across Paid Search, Social, Display, Engagement/Lifecycle, Affiliates, and Brand.
• Set and hold the team to channel-level ROAS, CAC, payback, and contribution-margin targets — week over week.
• Partner with Analytics to design the experimentation framework for Services; make scale/no-scale calls with conviction.
• Drive budget and investment strategy with Finance — allocation models, real-time re-forecasting, and data-backed cases for incremental investment.
• Partner with Product and Supply on pricing, offers, and demand acceleration in lockstep with the supply/demand balance.
• Connect brand and performance — work with Brand and Creative to make Services storytelling performant across paid and owned channels.
• Build, coach, and develop the Services Growth Marketing pod; set the operating cadence and the bar for analytical rigor.
• Represent Services Growth Marketing in executive business reviews with a clear point of view on what's working, what's not, and where to invest next.

Key Outcomes and Deliverables:

• Measurable, profitable growth in Services marketing bookings, revenue, and customer adoption.
• A scalable, repeatable Services growth marketing playbook ready to extend into new markets and product surfaces.
• Clear investment frameworks and business cases tied to ROI, payback, and LTV-CAC.
• Faster learning cycles through rigorous marketing experimentation, incrementality testing, and performance measurement.
• Strong cross-functional alignment between Services business leadership and Growth Marketing capability teams.

Your Expertise:

• 12+ years in growth or performance marketing for consumer products, with deep hands-on experience scaling marketplaces, travel, or other multi-sided consumer businesses.
• Expert command of the full performance stack — Paid Social, Display, Search/SEO, CRM/Lifecycle, and Affiliates — with a track record of beating aggressive ROAS, CAC, payback, and LTV goals at scale.
• Proven experience scaling emerging businesses or zero-to-one growth functions in fast-paced, startup-like environments.
• Deep performance measurement chops — incrementality, MMM, MTA, geo experiments — and clarity on the limits of each.
• Strong commercial instincts: you think in unit economics and contribution margin, not just media metrics.
• Proven people leader who has built and developed integrated and/or channel teams.
• Executive presence and influence; you can land a point of view with senior cross-functional leaders.
• Energized by ambiguity and pace — comfortable building the dashboard, the playbook, and the team at the same time.
• Remote-friendly (PST working hours required) with quarterly travel for off-sites and market visits.