Research and Insights Manager, Global Ads Marketing, Sellside

This role is based in Toronto, ON, Canada.

Responsibilities:

• Build cross-functional partnerships to identify business questions and insights needed to drive the Google Ads marketing agenda forward.
• Work with market and survey research vendors, write request for proposal (RFPs), and control the quality of data provided by vendors.
• Deliver research that generates insights for internal stakeholders. Conduct quantitative and qualitative studies, lab studies, experiments, or observational studies.
• Provide research thought leadership by designing and recommending new analyses, infrastructure, or experiments to drive improvements in the business.
• Design and execute methodologically research programs (e.g., comparative studies, performance benchmarks) to substantiate engaged product claims.

Minimum qualifications:

• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 5 years of experience designing, scoping, executing, and delivering research and analysis projects.
• 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing research and measurement agencies.

Preferred qualifications:

• 5 years of experience with qualitative research methods and approaches.
• 5 years of experience with sampling, survey writing, and analysis of survey data including weighting and assessing data quality.
• 5 years of experience analyzing and manipulating data sets to leverage data insights into presentations for business stakeholders.
• Experience within the advertising technology sector, specifically with sellside platforms (e.g., SSPs, ad servers) or direct involvement in publisher monetization strategies.
• Experience in scoping and managing projects with third-party research vendors, including management consulting firms.