Research and Insights Manager, Ads Marketing Sellside

This role is based in Toronto, ON, Canada.

Responsibilities:

• Build cross-functional partnerships to identify business questions and insights needed to drive the Google Ads marketing agenda forward.
• Deliver research that generates relevant and actionable insights for internal stakeholders.
• Conduct lab studies, experiments, or observational studies.
• Work with market and survey research vendors, write Request for Proposals (RFPs) and control the quality of data provided by vendors.
• Provide research and investigative thought leadership by designing and recommending new analyses, infrastructure, or experiments, to drive improvements in the business.

Minimum qualifications:

• Bachelor's degree in a research or quantitative field or equivalent practical experience.
• 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
• 3 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing research and measurement agencies.

Preferred qualifications:

• 3 years of experience with qualitative research methods and approaches.
• 3 years of experience with sampling, survey writing, and analysis of survey data.
• 3 years of experience with designing experiments and analyzing data from experiments.
• Experience with data querying languages (e.g., SQL) and tools to work with data sets.
• Experience within the advertising technology sector, specifically with sellside platforms.