Amazon
Enterprise Marketing Manager, Amazon Business
Found: Yesterday
This role is based in Hyderabad, TS, IND.
Responsibilities:
Design and execute comprehensive lead nurture strategies across email, paid media, and emerging channels.
Develop segmentation frameworks and personalization strategies based on behavior and engagement signals.
Build and optimize automated nurture workflows using marketing automation platforms.
Collaborate with content, product marketing, and sales teams to create compelling nurture assets.
Establish measurement frameworks and KPIs to track nurture performance.
Manage nurture campaign calendar and budget allocation.
Basic Qualifications:
- 2+ years of professional non-internship marketing experience.
- 1+ years of experience with Salesforce, Tableau, Vidyard, and Excel.
- Experience designing and launching successful email engagement programs.
Preferred Qualifications:
- Experience with major brands or in project/production management.
- Experience in e-commerce, startups, or advertising.
- Experience using data visualization tools.